"Give the people what they want: 52% of followers want special offers."
I also find this to be true. You should occassionally reward people for following you in some way.
"55% follow because they like the brand.
52% follow for special offers or promotions.
51% follow to stay up to date with news from the brand."
I think they forgot the awesome content that people put out, whether it's helpful or entertaining. A lot of brands are followed for these reasons.
Let me know what you think.