The main issue with your KS page is the lack of gloss; no graphics, no banners, no dividers, pie charts... nothing. Just text. People don't like to read, man! You have to "sneak" the information in via imagery.
But it's your first KS and you admitted to wanting to take it easy. I would definitely put more forethought into your next attempt though, cos you have a winning personality and a good hook. Just gotta wow the people, yo! (I say this and I'm guilty of the 30% rule on my own KS, lol)
GL to ya out there!