It sounds like you’re doing some great work with your books! Balancing a website and Instagram can be tricky, but both have their unique strengths.
For your situation, I’d recommend focusing on Instagram for a couple of reasons:
Visual Appeal: Instagram is fantastic for showcasing book covers, behind-the-scenes content, and engaging visuals that can catch people’s eye. It’s a great way to build a visual brand and connect with potential readers through posts, stories, and reels.
Engagement: Instagram tends to have higher engagement rates compared to a website. By sharing regular updates, sneak peeks of your upcoming book, and engaging directly with your followers, you can build a community and keep your audience excited about your work.
Growth Opportunities: Instagram's features like hashtags, collaborations, and paid promotions can help you reach a broader audience and attract new readers. Engaging with book-related
communities and influencers can also boost your visibility.
That said, don’t completely neglect your website. It’s still a valuable tool for providing detailed information about your books, offering a place for readers to sign up for your mailing list, and hosting any additional content you want to share.
In short, use Instagram for dynamic, visual engagement and continue to maintain your website for in-depth content and updates. Combining both strategies can maximize your reach and impact.
Good luck with your new book and growing your audience!