@wolffepack your three ingredients are gems. Easy to remember and practically obvious when stated outright like that.
I think my Kickstarter campaign fails the "gettable" criteria for most people. I'm somewhat surprised by how people don't seem to "get" the value of my project the Kickstarter is for. Granted, it is a completely new technology, and it does take a few beats to realize the full ramifications of what one can do with it.
My company provides an automated 3D Reconstruction technology that given a single good quality photo of a person's face, a lip syncing, performance ready 3D Avatar is created looking just like the person in the photo. I'm currently marketing it as a game technology and my Kickstarter campaign is to further develop a consumer entertainment version where anyone can create performing 3D Avatars in their web browser. It's quite fun to create performing 3D Avatars, and it also teaches one how to be a 3D animator or a 3D developer if the interest to dive deeper develops.
I've contracted a PR firm to see if I can get any journalists interested in writing about my project. We'll see if that does anything...
My Kickstarter campaign is here:
http://kck.st/10Pn4pQ if your interesting in seeing the presentation.