I know we are only 6 day's within our campaign
https://www.kickstarter.com/projects/ls ... am-liqueur but I have 1 great tip to point out on launch point.
So far we have 1400 facebook shares of the video and only less then 10% of the target hit.
We came to notice (after 2 days) that everyone on Facebook would Clic on the video... ON FACEBOOK , then the video would play ON FACEBOOK and not on the kickstarter page. Everyone loves the video, we got tons of likes and share but nobody was pledging since it wasn't on the kickstarter page with the big countdown and pledge button.
It's pretty hard to re-roll the same buzz we rocketed on and could endup being a costly mistake.
I rather share this now for everyone else.
When you post the kickstarter link on facebook. TAKE OUT the video that pops under the link.
when people click on the link directly. You get redirect to the kickstarter page.
If people click on the Video on facebook only the video will play directly on facebook.
Some people might miss the point of what your trying to do.
Cheers