Sorry I was really excited to write this like an hour ago but damn I am too sleepy now after arranging my content for this post. But I'll make it simple for now, and come back later with more screenshots, facts and figures. In betweens, you can visit my hot post : 1 year 7 months research compiled. Just visit my profile, click on my topics and for god sake, I promise you, that is exactly what you looking for if this saving money on ads topic get you here.
So for now, the simple way to save money on ads is :
Build your fanbase > Target them > Thats all.
Let me tell you why. This is not 1990. This is not politics where you get your supporters to join together and scream your names. This is 2017. Who is your fanbase? Where? How? And do you get what I said just now? This is not 1990.
I repeat, they dont scream your names. They have interests in you, and by gathering these fans, and target them for ads, you will save at least 60% of the your money spent targeting on cold audience.
For those who is new here, I do awesome job on research, been on a couple (7 projects for the past month after my last posts) as marketing manager and lets do it this way, dont be some lazy ass hat, and go read everything I've wrote in this forum including those hateful posts. You will know the type of guy I am and what I bring into the table.
Good luck boys. Leave your comment below for any specific questions.