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Kickstarter Tips and Advice

4 Powerful Ways To Get Crowdfunding Backers with Facebook Ad

Tips to help you plan and run a successful campaign.

by punpantry » Wed Nov 08, 2017 2:05 pm

Haven't run any ads for my campaign yet, but we are thinking about really digging into the keywords, demographics. It's been a slow start, but we are in the game! ... =discovery
Pun Pantry - Feeding The World's Funny Bone now on Kickstarter
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by danishlatif853 » Fri Nov 10, 2017 8:08 am

Intresting information
We are preparing for our first launch, coming up in 1 months time!!!
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by ajharmon89 » Fri Nov 10, 2017 3:12 pm

Very interesting. I tried using facebook ads for a few days on my campaign. ... ravel-ga-0

I was paying like 80 cents per a click and I had no way of knowing if those clicks were converting. I think I must have been doing it wrong.
PORTALS AND PROPHETS - The historical time travel board game ... ref=54u04b
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by Artofthekickstart » Fri Nov 10, 2017 7:24 pm

Totally agree! We see Facebook Ads make the biggest difference in almost every campaign we work with or interview. It's important to get your targeting right, but once you find the correct audience(s), it's such an affordable way to get your project in front of the right people.
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by nightbladen » Tue Nov 14, 2017 3:26 pm

I'm gana try this.
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by dragonwarcraft » Wed Nov 29, 2017 3:21 am

How are you guys managing the facebook ads conversion? I noticed KS doesn't support Facebook Pixel
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by DaveGarber1975 » Thu Dec 21, 2017 11:23 pm

Cristina wrote:If you aren’t running Facebook ads for your crowdfunding campaign, you’re leaving money on the table!

Without a doubt, Facebook ads are the fastest way to get new backers for your Kickstarter or Indiegogo campaign. Even notable marketing agencies have sprung up just to run these types of ads for your campaign.

When you know what you’re doing, Facebook ads are extremely profitable and easy to deploy. However, if you have no idea how Facebook works, you’re gonna waste a lot of money advertising your campaign.

Read the article here: ... ebook-ads/


I agree.

My employer Funded Today has worked with nearly 2,000 crowdfunding campaigns so far and, in our experience, social-media ads normally work best when they work at all.

Other techniques that are also effective, listed in their usual order of effectiveness (although some campaigns deviate from such norms), include cross-promotions, affiliate marketing, and public relations.

PR is very popular among campaigners, but it tends to bear fruit more slowly than other techniques, which renders it far more powerful in affecting sales for established businesses than pledges for fleeting campaigns.

Cross-promotions, by contrast, seem to be both underrated and underused, as we've found tremendous success with them (although not as much as with ads).
I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at and/or
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