Email marketing is the bread and butter of online marketing. For the ecommerce entrepreneur, it’s the number one way to turn lurkers into lifelong customers.
Still, novice Shopify store owners continue to ignore email marketing, or at the very least, don’t give it the attention it deserves. Even if you’re planning on eventually launching a crowdfunding campaign to finance the initial production run of your product, it pays HUGE dividends to start learning about email marketing now.
Read the article here: http://www.crowdcrux.com/grow-shopify-s ... marketing/