OK, so I just started
my first Kickstarter with the expectation that I would need to collect UK VAT (I am a UK based VAT registered company) on all pledges made from the UK and EU.
However, I got to thinking about it and wondered whether the pledges were in fact taxable?
The money collected is a pledge/investment - not a purchase.
The return is in the form of a reward/gift to the investor - it's not a sale.
So surely sales tax/VAT should not apply in this situation?
Has anyone got any concrete guidance before I call my accountant/HMRC?