Number 1 for me was serial
personal emails to my important list of bloggers and online mags, and not quitting. I developed a list of 20 or so that I thought would be important, and I sent several
personal emails to each one starting months before the campaign started, including the day of the launch. My number one pick, a fantastic blogger from Treehugger named Derek Markham wrote us up that very day. It was an incredible jump start. First time I'd heard from any one I'd emailed. In short order I had several others contact me when I mentioned I was written up by Derek.
Number 2 is local media. Same as above. We were finally written up in a Maine paper last week, and we'll be in two more this week. DON'T QUIT!
Along with Number 1 and Number 2 is keep the pedal to the metal when you have a good run - it's easier to get in touch with media when you're on a tear - success is engaging all on it's own. Fame is fleeting so strike hard when you can, and brag about your success and who's already written about you when you can!
Number 3 is updates. We've had 12 with 10 days to go in a 31 day campaign. We've had only one pledge withdrawn so far. I don't understand how a campaign can run for a month without keeping backers engaged.
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https://www.kickstarter.com/projects/13 ... -recircula