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Unsuccessful crowdfunding projects tend to have a handful of similarities. Recognizing these common denominators makes it a bit easier to predict a Kickstarter or Indiegogo project’s success before it even kicks off, giving you time to fix any issues and hopefully have a successful project overall. ...

There’s no doubt about it, crowdfunding campaigns are a lot of work. If you’re approaching the end of your campaign, you may be looking forward to a much-deserved break. However, it’s important to keep in mind that just because the campaign ended successfully, it doesn’t mean your work is finished. ...

A good landing page is a critical piece of a successful crowdfunding project. This needs to be in place well before a campaign goes live so that you have plenty of time to collect leads. These leads are who you’ll reach out to as soon as your campaign goes live, in hopes of getting backers right awa...

There’s no doubt about it, social media is a critical piece of a successful crowdfunding campaign, both before it launches and once it’s live. Here are our tips for using social media to boost your Kickstarter or Indiegogo campaign. Why Social Media? Social media is an important part of a crowdfundi...

Visit Artofthekickstart.com to get crowdfunding tips and listen to successful crowdfunders give advice based on their experience in the industry.

For your second question, I would have your Facebook ads linked to your landing page during pre-launch and then once your campaign goes live, start directing traffic to your KS page!

My name is Roy Morejon, I currently live in Charlotte, NC and I currently run a blog/podcast called Art of the Kickstart that provides helpful tips on crowdfunding and also insight from other successful crowdfunders!